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“The beautiful thing about the cannabis industry is that it offers equal opportunities for Women.
There are many amazing female lead companies in our niche. We take great pride in supporting these companies and the development of our female leaders at Mood Cannabis Co.”
– Paul Boudreault, General Manager

White Rabbit

White Rabbit was created and co-founded by Kyrsten Dewinetz, a University of Victoria graduate with dual degrees in Biochemistry and Microbiology. This powerhouse female icon is making waves in the cannabis industry with her high-quality nano-immersive cannabis emulsion technology (EAT ME Technology) to provide an increased bioavailability of the THC and CBD molecules, allowing for a more potent and near-perfect dosage of cannabis in every piece.


Craft Blueberry – Craft Sour Peach – Craft Blackberry Lemonade


48 North’s growing portfolio includes 48North which prides itself on high-quality products and sustainability; Latitude which focuses on lifestyle, sexual wellness, beauty & beyond; Trail Mix an accessible-priced recreational cannabis brand, as well as Apothecanna which produces all-natural Cannabis Topicals.

48 North’s Executive Team includes 3 amazing female leaders: Beth Feyerer the VP of Human Resources, in addition to Anne Darche and Susan Nickle who serve on the Board of Directors. These three women bring a diverse skill set to the team, including cancer and medical research, health sciences, and marketing & consumer trend expertise.

Cannabis Topicals are THC or CBD infused lotions, balms, and oils that are applied locally to help relieve pain, soreness, and research shows promising signs in the alleviation of inflammation (among many other things that are still being studied). Many women share anecdotal stories of relief from menstrual pain, IBS, and much more when using topical lotions, bath salts, and/or bath bombs.


Cannabis & The Body

Research pertaining to Cannabis and it’s various Cannabinoids, Terpenes, and potential benefits is still ongoing due to much of its scientific progress being halted in the 1970’s during the “War on Drugs” and unfortunately was not revived in full until recent years post-legalization. Today, there are many exciting research initiatives being taken to learn more about Cannabis, to break down the remaining stigma that lingers, and provide alternatives for consumers trying to find relief from a multitude of symptoms.

Some of the exciting research specific to Women’s Health includes using THC and CBD combinations to aid in alleviating Menstrual Cramps, Nausea, Bloating, Headaches, Dysmenorrhea, Anxiety, Insomnia, Depression, PTSD, Sexual Arousal and Response, Chronic Pain, and many others. As with most medical research, there is a lack of studies being conducted on female participants, but there is hope as more and more women advocate for scientific data pertaining to cannabis related sex differences.

Fun Fact: A study from Washington State University in 2014 found that female rats are at least 30% more sensitive than males to the pain-relieving qualities of THC, they believe this is due to estrogen levels. Wakley, A. A., Wiley, J. L., & Craft, R. M. (2014). Sex differences in antinociceptive tolerance to delta-9-tetrahydrocannabinol in the rat. Drug and alcohol dependence, 143, 22-28.

Check out this amazing World-Wide Database of Female Executive Leaders in the Cannabis Industry: Boss Ladies of Cannabis (

The Boss List features 3 of the many amazing, indispensable, powerhouse female staff here at Mood Cannabis Co:

  • Megan Kelly our phenomenal Operations Manager
  • Talayna Hartley our fantastic Sales Manager
  • And Cathy Waldron one of our wonderful Founders, Store Owners, and Official Store Mom.
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“The strong, amazing, and passionate personalities of our female leaders and staff are the heartbeat of the Good Moods found at Mood Cannabis Co”
– Paul Boudreault, General Manager

Mood Cannabis